
Offering a wide spectrum of services to a diverse clientele since 2008
PARUS Solution Marketing – A History
PARUS Solution Marketing Inc. (PARUS) was established in 2008 by producer and solution marketing trainer Shane Pendley. Initially, PARUS specialized in providing highly effective marketing strategies and multimedia services tailored primarily for the real estate industry. Renowned as one of the leading video production companies in the country, PARUS has created and produced over 50,000 videos in multiple industries. Alongside corporate and seminar trainers, PARUS bridged the gap between expensive marketing campaigns and large media production firms. By empowering businesses of all sizes, PARUS ensured equal marketing opportunities comparable to major corporations.
PARUS continues to thrive today, as it has creatively evolved to support and inspire others. PARUS serves as a holding company for multiple successful DBAs, offering a wide spectrum of services including social media management, video production, documentary films, marketing and advertising, branding, consulting, and strategic planning. Its clientele spans diverse sectors such as entertainment, music, non-profits, real estate (including mortgage and title services), political campaigns, startups, and more. PARUS has always believed a marketing company should demonstrate its success and offer real creative marketing solutions for any business.
Our Businesses

OUTSUITE
Creative Agency

OS SOCIAL
Social Media Mangement

MY OS COACH
Real Estate Coach Help

THE OUTHOUSE
Entertainment Series

HOMES TO VALUE
Direct Mail Solutions

OS PINPOINT
Location Services

THE CREW CARE
Music Charity Support
OutSuite is a full-service Creative Agency founded in 2016 that provides innovative strategies and initiatives to help brands achieve their goals. OutSuite has specialized in several industries, from non-profits and franchises to real estate and entertainment, creating campaigns that build brand awareness, and generate excitement and engagement. As a DBA of Parus Solution Marketing with over 20 years of experience, OutSuite offers several services including strategy, publicity, promotion, creative, video production, social media management, artist and event management, talent partnerships, philanthropy consulting, documentary films, and much more.
OutSuite has made a powerful mark in the entertainment industry and is the marketing hub for several entertainers and bands, from George Thorogood & The Destroyers to Foghat, contributing to promotional campaigns with Sammy Hagar, 38 Special, Blue Oyster Cult, The Robert Cray Band, ZZ Top, Grand Funk Railroad, Cheap Trick, and John Fogerty, to name a few. In addition, OutSuite works alongside the OS MusiCares Foundation working with The Marla Thorogood Fund, the Vanderbilt University Medical Center, the Leukemia & Lymphoma Society, Musically Fed, and the Sweet Relief Musicians Fund. For nearly a decade, OutSuite has paved the way for businesses, bands, and brands to create a lasting legacy of greatness within their industry.
“Working with OutSuite has been a breath of fresh air! It’s not just about the digital marketing and the numbers (which have been great!), it’s about having a strong relationship with seasoned experts who care about the band and their legacy. I truly enjoy our strategy sessions with OutSuite, brainstorming ideas, and watching them create amazing content. We consider OutSuite part of the Foghat family!”
-Linda Arcello-Earl, Foghat Manager
OS Social is a ‘Done-For-You’ social media management solution that provides comprehensive digital marketing for businesses, focusing on consistency, brand awareness, and building a strong online presence. Founded in 2019, OS Social’s services include creating original content with in-house graphic designers, scheduling and publishing posts, filming high-end custom social media videos with talent, and providing customer care, analytics, and reporting. OS Social posts to social media platforms like Facebook, Instagram, LinkedIn, Twitter, TikTok, and Google My Business. Clients also gain exclusive access to a content submission portal for submitting their personalized content, which is scheduled and posted as requested on the client’s behalf.
“With the OS Social service, we are now getting better results than social media ads ever gave us. We are targeting digital ads to the clients we want with no restrictions, it’s truly amazing!”
-Michael Murphy, Gallery Owner
myoscoach.com is an all-in-one platform designed specifically to help real estate coaches scale and grow their businesses. It provides personalized coach and client portals, secure payment processing, video content creation, and comprehensive social media management. By handling the tech, marketing, and content creation, myoscoach.com allows coaches to focus solely on what they do best, coaching. Tailored for the real estate industry, myoscoach.com supports professionals in sales, mortgage, title, lifestyle, and more.
Key Features of myoscoach.com:
- Scalable Earnings: Coaches can start earning $6,800/month with just 20 clients, with potential for increased income as they grow their client base.
- Professional Support: The platform includes video content production and full social media management to help build and elevate the coach’s brand.
- Low Overhead: With a one-time $8,000 setup fee and a 20% fee per client, coaches can quickly recover their investment while enjoying high profits.
myoscoach.com offers a turnkey solution that takes care of everything from content creation and payment processing to marketing. This enables coaches to focus on coaching and growing their business without worrying about the tech side of things.
The OutHouse is an educational and entertaining weekly podcast created by, produced, and featuring Parus Solution Marketing founder/owner Shane Pendley and OutSuite VP Eric Brown that first aired in 2022. The podcast has gained a strong viewership, consistently reaching around 60,000 watchers weekly. Shane and Eric discuss everything from marketing trends to music industry happenings, often having guests from those industries there to banter and discuss with.
OS PINPOINT is a comprehensive solution designed to optimize your business’s online presence across major platforms like Google Business, Apple Business Connect, and Bing. It ensures your business profile is fully optimized, making it the perfect digital storefront for attracting and engaging customers. By enhancing your profile on Google Maps and Apple Maps, two of the highest-traffic platforms for customer discovery. OS PINPOINT helps ensure your business is visible and easily accessible to potential customers. This powerful tool is the key to improving your online presence and standing out in a competitive digital landscape. This is a monthly subscription and is directly associated with OS.SOCIAL.
Founded in 2014 and dissolved in 2021, Homes2Value was a leading provider of direct mail solutions specifically designed for the real estate industry. The company quickly established itself as a key player in the market, offering a comprehensive suite of services for real estate professionals committed to our 7-month, 9-drop direct mail program. Homes2Value excelled in managing every detail of the direct mail process. We handled route establishment, custom design, printing, postage, distribution, and warehouse storage. Additionally, we provided lead-generating landing pages to help clients capture valuable leads. Our approach was designed to deliver a seamless and effective direct mail experience, ensuring that each campaign was executed to the highest standards.
As a full-service print production facility, Homes2Value served a wide range of clients across the United States, from the West Coast to the East Coast. Our ability to manage complex logistics and deliver high-quality print materials contributed to our significant revenue growth, reaching millions during our operation. However, the onset of the COVID-19 pandemic brought unforeseen challenges. The dramatic increase in the cost of paper, ink, and other essential supplies significantly impacted our operations. Despite our efforts to adapt to these rising costs, the financial strain ultimately led to the difficult decision to cease operations.
Throughout our years in business, Homes2Value earned a reputation for excellence and reliability. Our clients consistently praised our services, highlighting our commitment to quality and our ability to execute effective direct mail campaigns. We take pride in the positive feedback and strong relationships we built with our clients during our time in operation. Though Homes2Value is no longer active, the impact of our work and our client’s success stories continue to reflect the quality and dedication we brought to the direct mail industry. We remain grateful for the opportunity to have served so many professionals and to have contributed to their marketing efforts with our tailored solutions.
The Crew Care Fund is a pending 501(c)(3) that provides financial support to career musicians, industry professionals, and theater workers facing hardship due to physical or mental health issues, disabilities, or age-related challenges. It offers crucial assistance to those in the music and entertainment industries impacted by the demands of their work, helping them navigate difficult times without financial stress. The fund supports a diverse group, including artists, session musicians, road crews, composers, and theater staff, by paying grants directly to medical providers and other third-party entities to ensure assistance reaches those in need.
Reviews From Our Past Clients
“Shane Pendley and PARUS Solution Marketing offer Exit Realty one of the best and progressive business assets nationwide. Their products change the face of our brand in our communities and propels our agents into success by revolutionizing our listing, buyer and sponsorship presentations and opportunities. I proudly endorse Shane Pendley and thank him for his professionalism and the opportunity to partner with him in business.”
“I have been doing business with Parus and Shane Pendley for years. We have done everything from videos, webpages, logos and more. I highly recommend Parus and I encourage you look at what they have to offer. I assure you that you will be pleased with their products and services. There is no doubt they will improve your marketing, and your bottom line!”
“Thank you and your wonderful staff for coming to Melbourne and doing the video shoot. Your team was very professional, polite and made us all feel at ease. The videos for me have been a wonderful success. My buyers and sellers really enjoy seeing all the wealth of information that has been provided in the video. I have even gotten deals closed because of the videos. I would recommend any agent to have a video done with Parus and I even bring it up all the time to our new recruits. In order to be successful with the videos, agents NEED to use them in their marketing plan. Again, thank you so much for the wonderful job your team has done!”
“Parus, was professional and efficient in their set-up, production and final product delivery for both myself as Team Leader and for many of our Metropolitan agents. Those who wanted studio-quality video now have specialized, high-end web based video productions highlighting abilities, skillset and a tool to increase exposure across the internet and increase SEO awareness amongst the sea of thousands of other agents that all “look the same”. You want better exposure …. Contact Parus!”
CONTACT US TODAY
(727) 266-4522 | 2756 SUmmerdale Dr. Clearwater, FL 33761