PARUS Solution Marketing Inc. (PARUS) was established in 2008 by producer and solution marketing trainer Shane Pendley. Initially, PARUS specialized in providing highly effective marketing strategies and multimedia services tailored primarily for the real estate industry. Renowned as one of the leading video production companies in the country, PARUS has created and produced over 50,000 videos in multiple industries. Alongside corporate and seminar trainers, PARUS bridged the gap between expensive marketing campaigns and large media production firms. By empowering businesses of all sizes, PARUS ensured equal marketing opportunities comparable to major corporations.

PARUS Solution Marketing – A History

PARUS Solution Marketing Inc. (PARUS) was established in 2008 by producer and solution marketing trainer Shane Pendley. Initially, PARUS specialized in providing highly effective marketing strategies and multimedia services tailored primarily for the real estate industry. Renowned as one of the leading video production companies in the country, PARUS has created and produced over 50,000 videos in multiple industries. Alongside corporate and seminar trainers, PARUS bridged the gap between expensive marketing campaigns and large media production firms. By empowering businesses of all sizes, PARUS ensured equal marketing opportunities comparable to major corporations.

PARUS continues to thrive today, as it has creatively evolved to support and inspire others. PARUS serves as a holding company for multiple successful DBAs, offering a wide spectrum of services including social media management, video production, documentary films, marketing and advertising, branding, consulting, and strategic planning. Its clientele spans diverse sectors such as entertainment, music, non-profits, real estate (including mortgage and title services), political campaigns, startups, and more. PARUS has always believed a marketing company should demonstrate its success and offer real creative marketing solutions for any business.

OutSuite is a full-service Creative Agency founded in 2016 that provides innovative strategies and initiatives to help brands achieve their goals. OutSuite has specialized in several industries, from non-profits and franchises to real estate and entertainment, creating campaigns that build brand awareness, and generate excitement and engagement. As a DBA of Parus Solution Marketing with over 20 years of experience, OutSuite offers several services including strategy, publicity, promotion, creative, video production, social media management, artist and event management, talent partnerships, philanthropy consulting, documentary films, and much more.

OutSuite has made a powerful mark in the entertainment industry and is the marketing hub for several entertainers and bands, from George Thorogood & The Destroyers to Foghat, contributing to promotional campaigns with Sammy Hagar, 38 Special, Blue Oyster Cult, The Robert Cray Band, ZZ Top, Grand Funk Railroad, Cheap Trick, and John Fogerty, to name a few. In addition, OutSuite works alongside the OS MusiCares Foundation working with The Marla Thorogood Fund, the Vanderbilt University Medical Center, the Leukemia & Lymphoma Society, Musically Fed, and the Sweet Relief Musicians Fund. For nearly a decade, OutSuite has paved the way for businesses, bands, and brands to create a lasting legacy of greatness within their industry.

“Working with OutSuite has been a breath of fresh air! It’s not just about the digital marketing and the numbers (which have been great!), it’s about having a strong relationship with seasoned experts who care about the band and their legacy. I truly enjoy our strategy sessions with OutSuite, brainstorming ideas, and watching them create amazing content. We consider OutSuite part of the Foghat family!”

-Linda Arcello-Earl, Foghat Manager

OS Social is a ‘Done-For-You’ social media management solution that provides comprehensive digital marketing for businesses, focusing on consistency, brand awareness, and building a strong online presence. Founded in 2019, OS Social’s services include creating original content with in-house graphic designers, scheduling and publishing posts, filming high-end custom social media videos with talent, and providing customer care, analytics, and reporting. OS Social posts to social media platforms like Facebook, Instagram, LinkedIn, Twitter, TikTok, and Google My Business. Clients also gain exclusive access to a content submission portal for submitting their personalized content, which is scheduled and posted as requested on the client’s behalf.

“With the OS Social service, we are now getting better results than social media ads ever gave us. We are targeting digital ads to the clients we want with no restrictions, it’s truly amazing!”

-Michael Murphy, Gallery Owner

OS MusiCares Foundation 

The OS MusiCares Foundation is a nonprofit organization that supports the charitable activities of our partners in the music industry offering a comprehensive solution for crafting, managing, and promoting their Charity or Donor Advised Fund (DAF) to safeguard brand legacy and amplify their influence. OS MusiCares participates directly in the development and management of our partner’s organizations and funds, including strategy, publicity, marketing, promotion, creative, video production, social media management, event management, talent partnerships, and philanthropy consulting. The OS MusiCares Foundation works with many amazing charitable organizations and funds, including The Marla Thorogood Fund, the Vanderbilt University Medical Center, the Leukemia & Lymphoma Society, Musically Fed, and the Sweet Relief Musicians Fund. OS MusiCares assists musicians and stakeholders in the music industry to influence lives through their art and entertainment, enriching brand awareness, and showcasing charitable behavior, while cultivating dedicated fans globally. 

“In my view, one of the biggest mistakes that nonprofits make is not effectively telling their story. People can’t get excited to support a cause if they don’t know the story behind it, told compellingly. OS MusiCares powerfully solves that problem. Their team has longtime relationships in the music industry and the business world allowing them to deliver a service to musician’s charities that is unique and effective.”

-Dan Murphy, VP & Chief Philanthropy Officer-Dignity Health Foundation

The OutHouse 

The OutHouse is an educational and entertaining weekly podcast created by, produced, and featuring Parus Solution Marketing founder/owner Shane Pendley and OutSuite VP Eric Brown that first aired in 2022. The podcast has gained a strong viewership, consistently reaching around 60,000 watchers weekly. Shane and Eric discuss everything from marketing trends to music industry happenings, often having guests from those industries there to banter and discuss with.   

Homes2Value 

Founded in 2014 and dissolved in 2021, Homes2Value was a leading provider of direct mail solutions specifically designed for the real estate industry. The company quickly established itself as a key player in the market, offering a comprehensive suite of services for real estate professionals committed to our 7-month, 9-drop direct mail program. Homes2Value excelled in managing every detail of the direct mail process. We handled route establishment, custom design, printing, postage, distribution, and warehouse storage. Additionally, we provided lead-generating landing pages to help clients capture valuable leads. Our approach was designed to deliver a seamless and effective direct mail experience, ensuring that each campaign was executed to the highest standards.

As a full-service print production facility, Homes2Value served a wide range of clients across the United States, from the West Coast to the East Coast. Our ability to manage complex logistics and deliver high-quality print materials contributed to our significant revenue growth, reaching millions during our operation. However, the onset of the COVID-19 pandemic brought unforeseen challenges. The dramatic increase in the cost of paper, ink, and other essential supplies significantly impacted our operations. Despite our efforts to adapt to these rising costs, the financial strain ultimately led to the difficult decision to cease operations.

Throughout our years in business, Homes2Value earned a reputation for excellence and reliability. Our clients consistently praised our services, highlighting our commitment to quality and our ability to execute effective direct mail campaigns. We take pride in the positive feedback and strong relationships we built with our clients during our time in operation. Though Homes2Value is no longer active, the impact of our work and our client’s success stories continue to reflect the quality and dedication we brought to the direct mail industry. We remain grateful for the opportunity to have served so many professionals and to have contributed to their marketing efforts with our tailored solutions.